PAYSTRAX
7.7Direct acquirer + gateway · UK & EU
Primer
Orchestration · Global
OrchestrationNo underwritingNamed clients
Payment orchestration with real, named clients behind it — none of them a gambling operator.
Orchestration · Global
Payment orchestration with real, named clients behind it — none of them a gambling operator.
Primer does not touch your money. It sits above the processors you already run, decides which one each transaction should go to, retries the failures somewhere else and reconciles the results into a single view. That is orchestration, and Primer is the clearest example of it in this catalogue.
It is also the only company here with named, checkable clients. Printify, Lime, Cleeng, GetYourGuide and Eldorado all appear as published case studies with quotes attached — and not one of them is a gambling operator. The company raised a $100M Series C in 2026 led by Sofina with Peak XV Partners, so the engineering behind the platform is not in question.
What is in question is the vertical. Primer writes thoughtfully about iGaming and has no gaming product line, no named operator and no licensed casino among its references. For a layer whose whole value is knowing how each acquirer behaves under gambling traffic, that absence matters.
Connectivity gives coverage 9.0 — an orchestrator inherits the reach of everything you connect to it. Commercial terms score the floor of 1.0 with no pricing, no settlement and no reserve information published. Compliance is 2.0, which is not a criticism: an orchestration layer holds no funds and needs no licence, and the criterion simply has nothing to measure.
Five weighted criteria, 1–10. A criterion whose key field the provider does not publish is capped at 6.9 rather than scored on a guess. How we score →
Nothing of its own is published. For a company that routes to third-party acquirers that is ordinary — but your counterparty is somebody else, so ask who, in writing.
Global.
Whatever the connected PSPs support.
The right shape of product if you already run three processors and cannot see across them. Ask for one live iGaming reference before you commit, because every published case study is from another industry. If the answer is a pilot rather than a name, price that risk in.
No. Orchestration routes transactions between providers that are themselves licensed; Primer never holds funds, so it holds no licence and needs none.
Its case studies name Printify, Lime, Cleeng, GetYourGuide and Eldorado. Not one gambling operator among them.
It lets you run several PSPs at once, route each deposit to the one most likely to approve it, retry declines elsewhere and reconcile everything in one place — so you can swap a processor without rebuilding your cashier.
Work at Primer? Write to us to have this profile verified. Send the documents behind the fields you want confirmed — licence entries, settlement terms, supported markets — and we will check them and mark the card as verified. If something here is already out of date, tell us and we will correct it. Partnership enquiries go to the same place.
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